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Facebook to Marketers, It’s Time for a Click to Action
You Like me…you really Like me. Wait. Maybe you don’t really Like me after all. According to our Facebook engagement metrics, only 1% of you actually react when we post. So, to keep the numbers up,...
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The 5th P of Marketing is People: Engagement begins within
Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK – Part 2 in a series There are no stronger or truer words in the business world: your people are your product. It sounds so simple, yet...
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The GM Facebook Advertising Saga Plays Out Like an Episode of Mad Men
Shortly before Facebook’s turbulent IP “uh oh”, GM announced that it was pulling its $10 million advertising budget from Facebook. Controversy erupted. Accusations ensued. Camps divided into three...
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Inside Look: How The Boston Celtics Win in Social Media and Digital
The Boston Celtics know how to win. And while the team is now preparing for the next NBA season, Peter Stringer, Senior Director of Interactive Media is on the court every day. With 6.5 million fans...
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Facebook Takes Action, Introduces Action Links to the Open Graph
In September 2011 at its f8 Developer Conference, Facebook introduced the social world to frictionless sharing and Action Verbs. With the rollout of its Open Graph, the 900 million strong social...
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Culture Shock: Culture’s Impact on Social Marketing and Business
Guest post by Ekaterina Walter, a social media strategist at Intel. She was recently elected to serve on the Board of Directors of Word of Mouth Marketing Association (WOMMA). Follow her on Twitter...
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You say you want a revolution? Well, Revolution Season 3 is coming soon
Over 30 episodes and two seasons, Revolution TV is coming back stronger and more engaging than ever. This season, we’re only inviting guests who are proving that they can disrupt what it is that they...
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A Facebook Like Does Not Equal an Opt-in
I’m writing this post while visiting Antwerp, Belgium as part of the Social Business Sessions I’m hosting along with The Fusion Marketing Experience. While here, I had an opportunity to spend time...
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Please help us update The Conversation Prism v4.0
Even though there are a few imposters out there, The Conversation Prism is still the original and IMHO the most thoughtful visualization of the social media landscape. JESS3 and I introduced The...
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Smashing Convention: Billy Corgan on why artists need more than viral videos
Welcome to Revolution Season 3! Although, we unofficially launched one of the interviews early (because of the GRAMMY Awards), Season 3 proudly debuts with an unapologetic interview with none other...
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The Future of Media is Currently in Production
Broadcast journalism evolves with every new medium that emerges. Social media certainly opened the doors to new forms of content and distribution channels, but in the end, value, consistency and...
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The New Social Producers
Miles Fisher may not be a household name, but chances are, you may have already seen his work. Perhaps you’ve seen his Tom Cruise spoof in Superhero movie or the clip that’s still making the rounds on...
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Q: What’s your best advice to social media managers? A: Stop talking about...
I recently presented at Microstrategy’s iCommerce Summit in Amsterdam on the importance of looking inside to improve how to engage on the outside. Following the event, I was invited to join Peter...
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Without a Strategy, There Is No ROI
Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK - Part 3 in a series Have you ever started a meeting without an agenda? Driven your car with no destination? How about gotten surgery...
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The Perception Gap: what customers want and what executives think they want...
In February, the team at Pivot released a revealing research report that documented the increasing gap between marketer and customers. I referred to this as the Great Divide or the “The Perception...
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Why Brands are Becoming Publishers [video]
Is content still king? According to Deanna Brown, CEO, Federated Media Publishing, “Content, in the right context, is ultimately king.” Welcome to the evolution of publishing, where storytelling,...
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The Internet vs. Facebook in 10 Years [infographic]
When we take pause to appreciate where we are, we can truly appreciate just how far we’ve come. I recently stumbled across an interesting infographic as it made the rounds across the social web...
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5 Ways Strategic Social Media Can Help Small Businesses
I often write about enterprise organizations and global brands…essentially big businesses. This is the first in a series dedicated to small businesses. One of the biggest misconceptions about social...
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Sephora Gets a Digital Makeover to Attract Connected Customers
One of the challenges marketers and strategists face today is understanding the difference between a success story and an example that has true business impact. With every story and through our own...
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Are you connecting with your new generation of customers…Generation C?
As you’ll no doubt read here over and over again, social media is important to your business. If you don’t engage on Twitter, Facebook, or Youtube, you’ll eventually go out of business. At least...
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